Rockstar Energy Drink has partnered with PUBG Mobile to bring its “Fuel What’s Next” campaign to the virtual world, offering players a unique in-game experience with brand partner Angus Cloud. The collaboration aims to allow gamers to unlock exclusive Rockstar Energy-inspired items and in-game rewards.
As part of the “Fuel What’s Next” campaign, Rockstar Energy will have the opportunity to explore and contribute to various shared interests with Angus Cloud, including skateboarding, fashion, art, and motorsports. The campaign was launched in November 2022, and with his in-game skin in PUBG Mobile, Angus Cloud will soon be at the center of the gaming world, continuing his journey into 2023.
Angus Cloud, the brand partner of Rockstar Energy Drink, expressed his excitement about the collaboration, saying that he grew up playing video games and always thought it would be cool to be in one. With his in-game skin, he hopes to inspire players to follow their passions and continue to push their limits.
The “What’s Next Set” includes a black hat, sunglasses, and a gold puffer jacket, all inspired by Angus Cloud’s real-life sense of style. Players can compete in the “What’s Next In-Game Challenge” over four weeks to earn in-game incentives and unique Rockstar Energy-inspired merchandise. The grand prize, a real-life, one-of-a-kind Rockstar Energy Polaris Slingshot worth $38,000, will go to the first player who completes the challenge. Please note that this prize is only accessible to players in the United States.
Rockstar Energy Drink is set to celebrate the launch of Angus Cloud’s game integration with fans on April 27 through a livestream event called “PUBG Mobile x Rockstar Energy Drink ‘What’s Next'” at the NRG Castle. The event will feature a special performance by Don Toliver, showcasing Angus’ new Rockstar Energy x PUBG Mobile in-game skin.
Be sure to tune in to the “PUBG Mobile x Rockstar Energy Drink ‘What’s Next'” livestream on April 27.