E3(Electronic Entertainment Expo), is an annual trade event in the United States highly anticipated by the video game industry. The Entertainment Software Association (ESA) is responsible for organizing and presenting this event. They serve as a platform for developers, publishers, hardware, and accessory manufacturers to showcase their games and merchandise to retailers. E3 is a hub for gaming, with an exhibition floor for developers to display their products for sale in the following year. Publishers and hardware manufacturers hold press conferences both before and during events to reveal new games to eagerly wait for fans.
The video game industry eagerly anticipated the E3 Annual Event, scheduled to take place from June 13 to June 16 at the Los Angeles Convention Center as it would have marked the first in-person gathering since 2019. Regrettably, the organizers had to postpone the event twice in a row. The COVID-19 epidemic caused the cancellation of events in 2020 and a digital version was held in 2021. To set a new standard for hybrid industry events, the organizers canceled E3 2023 in favor of a revised showcase.
According to reports, the Entertainment Software Association (ESA) has communicated to its employees that the event remains a beloved brand, despite the cancellation of the 2023 edition. The company stated that plans for the event did not generate sufficient interest to create a show that could effectively highlight the industry’s size, strength, and impact. The ESA also confirmed the cancellation of the event via Twitter.
What Organisers Have to say About Cancelling E3
ReedPop and the Entertainment Software Association (ESA) put together E3, which is an annual gaming event. Recently, Kyle Marsden-Kish, who is the worldwide VP of gaming at ReedPop, shared some news about E3 2023. Unfortunately, they had to cancel the event. Even though ReedPop and its partners put in a lot of effort to make it happen, the organizers decided it was necessary to cancel the event to do what was best for the industry and E3.
Some companies couldn’t participate due to the lack of playable samples and resource constraints. The organizers apologized for any inconvenience caused and regretted not being able to provide the anticipated showcase experience for those who had committed to E3 2023.
In conclusion, Marsden-Kish mentioned that ReedPop and the ESA will collaborate for upcoming events, which could imply that the gaming show might make a comeback in the upcoming years.